Singapore, 6 January 2025 – Mainboard-listed Heeton Holdings Limited today announced ambitious expansion plans for its hospitality division, highlighted by the upcoming launch of Dawa at Hilltop by Heeton, Bhutan’s largest luxury resort, in Q2 2025. The 87-room hilltop property in Paro marks the Group’s foray into the Himalayan tourism market and underscores its strategy of curating boutique luxury experiences in emerging destinations.
The Bhutan project anchors a series of strategic moves to strengthen Heeton’s global hospitality presence:
- UK Expansion: Acquired Kintore House in Edinburgh on 3 December 2024, adding an 82-unit aparthotel to its growing UK portfolio. The property will be rebranded as Heeton Concept Aparthotel, Queen Street, Edinburgh, complementing the Group’s existing Stewart by Heeton property in the city.
- Singapore Debut: Partnered with Atelier Capital Changi and Dorsett Hospitality to acquire Capri by Fraser Changi City in September 2024, now rebranded as Dorsett Changi City Singapore. The asset enhancement initiative, targeting completion by Q4 2025, positions the property to capitalize on Changi Airport’s Terminal 5 development.
Heeton executed disciplined capital recycling in 2024 with the divestment of Smile Hotel Asakusa (Tokyo) and Ibis Hotel Gloucester (UK). “These transactions allow us to reallocate resources to higher-growth opportunities,” said CEO Mr. Hoh Chin Yiep, noting the Group’s 15-property global portfolio as of December 2024 spans flagship Heeton Concept Hotels, franchised properties, and partner assets across eight countries.
The Group’s 2025 roadmap emphasizes:
- Scaling the Heeton Concept brand through conversions and acquisitions
- Operational efficiency enhancements to drive profitability
- Targeted marketing to leverage post-pandemic travel demand
- Exploration of new markets for recurring revenue streams
“2024 marked a transformative year with our Singapore entry and UK growth,” said Mr. Hoh. “As we launch Bhutan’s premier luxury resort and strengthen our portfolio, we’re poised to deliver unique guest experiences while creating shareholder value.”
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Established in 1976 and listed on Singapore Stock Exchange in September 2003, Heeton Holdings Limited is a real estate company focused on property development, investment and management, and hospitality.
